Working together to understand your company – what you do and what you stand for – is the first step. The spirirt of what you’ve created must translate to the design of everything we do. Without it being the genuine ‘you’, it won’t be perfect. And we chase perfect.
Since the earliest troglodytes, the ancient Egyptians, and pretty much every other civilisation that’s stood on this earth, icons have held sway over our collective imagination.
Take a moment to think of your favourite work outfit. Your gym gear. Your phone. Your car. Chances are better-than-even that you thought of their logos… Hugo Boss. Nike. Apple. BMW. The impact of these seemingly simple designs has fuelled their growth and helped them become synonymous in their fields. While we can’t promise you that you’ll be come the next Apple, we can make sure that the reason you don’t, isn’t due to your branding and identity.